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A Beginner’s Guide to Using Copyrighted Images

There is an abundance of stunning, thought-provoking, and captivating photographs available on the internet, and it can be tempting to use them for your personal or business endeavor. On the other hand, a lot of the photographs found on the internet cannot be used in any way without the express consent of the copyright owner or a license from them.


Copyright infringement refers to illegally reproducing, publishing, or distributing a work protected by intellectual property rights (or a work produced from work protected by intellectual property rights) without permission or a valid license to do so.


IP Arrow brings to you a guide to help you navigate the world of copyrighted images, as we understand the importance of copyright and want you to as well!

What exactly is copyright for images?
The quick answer is that you are the owner of the copyright on the image if you are the one who created the work in question.

The more detailed version:
When a person develops an image or any other form of intellectual property, the copyright to that piece of work is immediately given to the creator. This implies that the creator can control how the image is used, as well as how it is distributed.

There is no requirement for the original inventor to submit a copyright notice at a copyright office. (Although a copyright notice can be helpful in the protection of online images, and registering does offer further protection in some countries, including the right to statutory damages), the law that governs intellectual property in the United States grants the person who owns the copyright to an image the exclusive right to reproduce the copyrighted work in multiple copies.

Produce derivative works based on the item protected by intellectual property rights.
The copyrighted work may not be sold or distributed in any form. Exhibit in public the work that is protected by copyright. Therefore, copyright is straightforward: to protect artists from having their work shown, stolen, copied, or reproduced without their permission. Copyright protects authors from all of these things.

How can I use an image that is protected by copyright?
It is easy to use an image protected by copyright; nonetheless, you will first need to obtain a license or some other kind of authorization to do so from the original creator. In most instances, making use of the work necessitates acquiring a license for an image through a third-party website or making direct contact with the author of the work. Additionally, copyright ownership can be passed from one person to another. Typically, this is accomplished by using a document that bears the signature of the copyright owner or in some cases, an authorized agent. Let’s take a look at some of the most popular ways in which you can legitimately use photographs.

  1. Licensing fees to be paid
    To make use of the photograph, a license charge must be paid. The owner of the copyright can control the sort of license that is granted. Use for editorial or commercial purposes may be subject to restrictions, and platform-specific restrictions, whether they apply to online or offline use, are also very prevalent. The agreement between the person who owns the image or the copyright to the image and the person who will use the image in the future should include all of the relevant facts. Alternatively, the procedure may also take place on stock photo platforms.
  2. Fair use
    In the context of fair use, the copy-protected image may only be utilized for charitable, educational, or personal research objectives or where it serves the general public’s best interests. However, in light of the fact that the United States Copyright Act mandates that one must take a variety of considerations into account before making such a decision, it may be complex for the average picture user to ascertain what constitutes a violation of this law.
  3. The Creative Commons license (CC)
    Users of an image are granted permission to use and distribute the image under the terms of a Creative Commons license held by the copyright owner. The correct attribution of a picture is essential in most circumstances; nonetheless, users of images are first and foremost obligated to familiarize themselves with the many CC licenses and the laws governing each of them.
  4. Public domain
    If an image is considered to be in the public domain, this indicates that copyright laws do not protect it. Most frequently, this occurs when the work’s original owner has either passed away or given up all rights to the work. In spite of this, providing credit for the image may still be necessary depending on the specifics of the criteria, as is the case with the Getty Search Gateway initiative, for instance. Because of this, you should never just presume that something that is freely available, such as the images on Instagram, is in the public domain. Because of this, you should exercise increased caution and get in touch with the property owner for further information.

Are all of the photographs protected by copyright?
You have undoubtedly come across the phrase “images may be subject to copyright” before. It is important to remember that the term “copyright free” only applies to a relatively small fraction of the works found on the internet. As was just mentioned, there are primarily two reasons why this is the case. When an original piece of work is produced, it immediately acquires copyright protection, except in extremely unusual circumstances. One of them could be photographs in the public domain; nevertheless, as was just said, it is the responsibility of the image used to verify this.

If you cannot locate a photograph’s owner, you should select a different one.

If you don’t know where the work came from or the terms of its license (if it has one), you run a significant danger of violating intellectual property rights of another person. Even if you link to a copyrighted work or host someone else’s work on your website without their permission, you are infringing on their intellectual property rights. In certain jurisdictions, even connecting to a copyrighted work is considered an act of copyright infringement.