Remove counterfeits from eBay
eBay mixes genuine resale, collectibles and counterfeits on the same search page. Telling them apart is the whole job.
How counterfeits show up on eBay
Genuine resale next to fakes
Plenty of eBay listings are real secondhand items. Reporting those hurts your standing, so our review team checks every listing before it's reported.
Short-lived listings
Listings sell out or end quickly and get relisted. Continuous monitoring catches them while they're live.
Collectibles and merchandise
Unlicensed merchandise and fake collectibles often copy official product images. Image recognition compares the images themselves.
Reporting on eBay yourself
eBay's Verified Rights Owner (VeRO) program is how rights owners report infringing listings, using a Notice of Claimed Infringement for each one. It works, but it means finding and documenting every listing yourself, and keeping up as new ones appear.
We handle it for you: we find the listings, verify every one and file the reports through eBay's own rights-owner channel.
How we handle it
The same three checks we run on all 31 platforms we monitor. Nothing is reported until it has passed all three.
Detect
Targeted multi-term queries, broad keyword sweeps and image search, so listings that never mention your brand are still found. Your authorized sellers go on an exclusion list before the first scan.
Recognize
Our image recognition algorithm, Bullseye, compares every product image against your logos, designs and product images. It judges the images, not the title.
Verify
Our review team manually checks every remaining link before it's reported. Uncertain items are held. No bulk or sampled approvals.
More about our merchandise protection process · Every platform we cover
Common questions
Will you report genuine secondhand items?
No. Our review team checks every listing, and anything uncertain is held. We only report listings confirmed to infringe.
Do you use eBay's VeRO program?
We report infringing listings through eBay's rights-owner channel, which is the VeRO program.
Do you cover Bonanza and other resale marketplaces?
Yes. Bonanza is among the 13 marketplaces we monitor.
See what we'd find on eBay
Tell us the properties you want protected and we'll show you what's out there.