Remove counterfeits from AliExpress and Alibaba

AliExpress sells to consumers and Alibaba.com sells wholesale, and counterfeits move through both. We monitor each one and handle the reporting.

How counterfeits show up on AliExpress and Alibaba

Blurred and hidden logos

Sellers blur or crop logos in product photos, or show a generic item and send the counterfeit. Our review team looks at the whole listing, not just the title.

Wholesale supply

Wholesale listings on Alibaba.com can supply counterfeits that later show up on other marketplaces and social shops. Removing them cuts off the source.

Generic titles

Listings avoid your brand name. We find them with targeted queries and image search.

Reporting on AliExpress and Alibaba yourself

Alibaba Group's Intellectual Property Protection (IPP) platform handles complaints for AliExpress and Alibaba.com. You register, verify your rights, and then file complaints against individual listings. Sellers get a chance to respond, so complaints need to be accurate and well documented.

We handle it for you: we find the listings, verify every one and file the reports through AliExpress and Alibaba's own rights-owner channel.

How we handle it

The same three checks we run on all 31 platforms we monitor. Nothing is reported until it has passed all three.

Step 1

Detect

Targeted multi-term queries, broad keyword sweeps and image search, so listings that never mention your brand are still found. Your authorized sellers go on an exclusion list before the first scan.

Step 2

Recognize

Our image recognition algorithm, Bullseye, compares every product image against your logos, designs and product images. It judges the images, not the title.

Step 3

Verify

Our review team manually checks every remaining link before it's reported. Uncertain items are held. No bulk or sampled approvals.

More about our merchandise protection process · Every platform we cover

Common questions

Do you cover both AliExpress and Alibaba.com?

Yes. Both are among the 13 marketplaces we monitor.

What about sellers who blur the logo?

Image recognition and our review team catch many of these, because they judge the product and design rather than one logo. Anything uncertain is held, not reported.

Do you cover Lazada too?

Yes. Lazada is one of the marketplaces we monitor.

See what we'd find on AliExpress and Alibaba

Tell us the properties you want protected and we'll show you what's out there.

Contact our team